This anthology is an examination of Indian popular culture through the lens of postcolonial theory. Its essays focus on graphic narratives, chick-lit, Instagram poetry, memes, online games, football fans, talk shows, 24x7 news channels, and films and OTT shows. The essays are marked by a fundamental awareness of the plurality of discourses within which popular cultural representations are manufactured and received and the attendant negotiations of hegemony and counter-hegemonic currents which are inevitably generated.